FIKIRA = IDEAS, THINKING (Derived from Swahili)

Describes our philosophy of thinking through all your challenges to provide the relevant solutions

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REASONS WE EXIST

To create a positive impact through shared growth and development with our clients, whilst building a platform to empower communities.

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OUR CORE VALUES

Integrity, excellence, creativity, solutions-driven, respect, mavericks

Fikira Consulting is a pan-African entrepreneurial consultancy specializing in strategic brand, communications and public relations, market-entry as well as philanthropy consulting. The Fikira Consulting model is built on a network of agencies that enables us to service our clients, irrespective of their size of business. This keeps us nimble and our ideas fresh.

The consultancy, through its partnerships and footprint in over 15 countries, is also focused on providing in-depth understanding of the African landscape to new entrants, devising strategies and outreach programmes for companies to position them in new markets.

THE FIKIRA WAY

The African and Global landscape is constantly evolving. The Covid-19 pandemic has taught us that we have to reshape both the present and the future. Innovation and out-the-box thinking call for business unsusual. Companies have been exposed to new technologies, tactics, or opportunities that can be employed. But, one thing remains constant: To reach your goals and grow your business, take a step back to look at the bigger picture.

Using a five-phase approach, we connect the dots between your audience, your brand or company, and your business objectives. This approach shows us your whole organization, which helps us plot the brand’s journey.

By taking a phased approach, we help you define a winning strategy before diving into the tactical execution that will drive your business forward.

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Explore

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Strategize

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Execute

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Optimize

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Review

SERVICES

Marketing, Communications and Digital

Brand and Marketing Strategy Development and Plans
Communications and Public Relations Strategy and Plans
Integrated Marketing and Brand Activation and Campaign Management
Digital Strategy and Implementation

Philanthropy

Integrated Research and Analysis
Stakeholder and Partner Identification
Fund Raising strategies and Implementation
Digital fundraising platforms
Thought-Leadership platforms

Thought–Leadership and Content Creation

Philanthro_Talk Platform
Ocean_Sermon (still working on the name but wanted Ocean_Talk to go with the above)
Virtual Thought-Leadership
Summits
Strategic Partnerships curating sessions and speaker sourcing

Market-Entry

Stakeholder Management
Integrated Market Research and Analysis
Business and opportunity Development
Digital Strategy and Implementation
Brand Engagement
Fund Raising strategies and Implementation

SOPHIE MASIPA – FOUNDER, SPEAKER, MODERATOR

A highly skilled and experienced marketer and reputation management specialists with exceptional brand building, planning, networking, communication and project management skills. Sophie has a strong pan: African network and diverse knowledge of various markets.

Her experience includes:

International:

Head of Communications and Media Relations at the Mo Ibrahim Foundation, responsible for all communications aspects for the Foundation’s work in Africa and globally.
Currently serves as the Liaison for Southern and East Africa for the World Oceans Council.

Pan-African:

2013 World Economic Forum on Africa working as lead consultant for the department of National Treasury.
2012 Presidential Infrastructure Summit
Marketing Manager Brand South Africa, responsible for reputation building and management of the South African brand. She worked on large projects such as the 2010 World Cup, World Economic Forum – Davos and Africa (2009-2011)
Various brand and marketing positions at Unilever, Colgate-Palmolive and Nedbank.
Former Chairperson of Saldehco

Recognition:

2018, Sophie was named one of the Top 100 Most Influential People of African
Descent Under 40 in the Diaspora under the Governance and Politics Category.
2019, she was named a Crans Montana Fellow.
2020, she represented AfroChampions for the Inaugural AFCTA Africa Integration Day.